&create
Emphasizing brand consistency and simplicity across a range of products, &create is a packaging design solution aimed at assisting consumers in making art supplies purchasing decisions. A simple, primary color design paired with on-the-box instructions helps audiences — namely parents, guardians, teachers and other school supplies buyers — differentiate &create from less approachable supply brands.
A tube of paint and bottle of glue were packaged in a uniform grid-like system, with front and back sides staying consistent. Also included are packaging designs for a box of India ink, paintbrush set and sketchbook.
