Mac App Store

In an effort to clearly introduce consumers to its product offerings and distinguishing features, Mimeo Photos, the number one photo print provider in the Mac App Store, required an updated Store design layout. Across ten fully redesigned tiles, customers are seamlessly introduced to stylistic brand elements, including the Mimeo color palette and brand-approved typography, while simultaneously learning about product features, updates and offerings. Special attention was paid to design clarity and interconnectivity in order to demonstrate a simple, straightforward customer experience within the Mac App Store.